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The Orbik logo was designed
in June of 1999. Its significance as the symbol of our company
is meant to imply a two-part story of both historical meaning
and evolutionary change.
Primary considerations were to connect the name "Orbik"
with the logo, to create a symbol that could bear subtle philosophical
connotations, and to design it to be attractive and easy to
identify.
Historical Reference
The primary historical reference the logo implies is about
the transition from circle to square. Egyptians, Ancient Romans,
and later Italians all were intrigued by the puzzling relationship
between a circle and its area as a square.
To us, this calls to mind the nature of our work—our
clients bring us complex and challenging puzzles in hopes
that we can develop a solution. We're proud of this reference,
and consider it a reminder of how important a role creativity
and ingenuity play in our daily work.
Visual References
The most obvious references the composition of our logo makes
are visual. Its spectrum of bright colors and variety of shapes
present many parts to a whole. In doing so, it also reflects
how important each individual part is in creating that whole.
This analogy can be applied in so many ways to our company—how
important each individual and their own efforts contribute
to the success of Orbik; how important diverse participants
are in achieving project success when varied skill sets are
required; and how important teamwork is in how we go about
doing business.
Next, a sense of evolution is inferred—transition from
circle to square, soft to hard, even water to ground. Since
Orbik was founded right in the midst of a transition in our
industry from early, groundbreaking entrepreneurial Internet
success to more mature, widespread application of new technologies
within established businesses. Evolution and transition seem
fitting. Moreover, the work we do for many of our clients
is transforming—implementing and enabling technologies
to help businesses improve the tools they use every day.
Identity References
Our logo has been imparted with philosophical meaning that
reflects much about who we are and who we strive to be. In
the logo, we've found a sense of intellectual and spiritual
balance. We strive to match that balance, and it shows in
the vision of our business to create the perfect balance between
creative design and technology.
Finally, in our logo and our corporate identity as a whole,
we believe nature plays an important role. Fate and destiny;
personal and professional growth; finding our place in this
special industry; and seeking partnership with our valued
clients are all close kin to the spirit of nature and the
natural way of life.
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